Privacy Policy - Scroll Pakistan

Last Updated: April 9, 2026

At Scroll Pakistan, we take your privacy seriously. This page explains what information we collect when you visit our website, why we collect it, and how we handle it. We have written this policy in plain language so that it is easy to understand, without the confusing legal jargon.

What Information Do We Collect?

When you visit scrollpakistan.com, certain information is collected automatically by our servers and the third-party services we use. This includes:

Your IP address and approximate geographic location
The type of browser and device you are using
Which pages you visit and how long you spend on them
The website that referred you to us, if any

If you choose to interact with us directly, for example by subscribing to a newsletter or submitting a message through our contact form, we may also collect your name and email address. We only collect this information when you voluntarily provide it.

How Do We Use This Information?

The data we collect helps us understand how people use our website so that we can make it better. Specifically, we use this information to:

Keep the website running smoothly and fix technical issues
Understand which content resonates with our readers
Improve the overall user experience
Respond to messages and inquiries you send us
Send newsletters and updates, but only if you have opted in to receive them

We do not sell your personal information to anyone. Period.

Cookies and Tracking Technologies

Like most websites, Scroll Pakistan uses cookies. Cookies are small text files stored on your device that help websites remember your preferences and understand usage patterns.

We use cookies for basic website functionality, traffic analytics, and to support the advertising that helps fund our work. You can control cookie settings through your browser at any time. Most browsers allow you to block or delete cookies, though doing so may affect your experience on our site.

Advertising on Our Website

Scroll Pakistan displays advertisements through Google AdSense and potentially other advertising networks. These services may use cookies and similar technologies to show you ads that are relevant to your interests based on your browsing activity across different websites.

Google, as a third-party advertising vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads based on your visits to scrollpakistan.com and other sites on the internet. You can opt out of personalized advertising by visiting Google’s Ads Settings page. You can also visit www.aboutads.info to opt out of third-party cookies used for personalized advertising.

We do not have direct control over the cookies placed by our advertising partners, but we work only with reputable networks that comply with applicable privacy regulations.

Third-Party Links

Our articles may occasionally include links to external websites for reference or additional reading. We want to be upfront: once you click on a link that takes you away from scrollpakistan.com, our Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party websites you visit, as we have no control over how they collect or use your data.

Data Security

We take reasonable measures to protect the information we collect from unauthorized access, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

Children’s Privacy

Scroll Pakistan is a general news website and is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to remove that information from our systems.

Your Rights and Choices

You have the right to:

Access the personal information we hold about you
Request correction of any inaccurate data
Request deletion of your personal information
Opt out of email communications at any time by clicking the unsubscribe link in any email
Disable cookies through your browser settings

To exercise any of these rights, please reach out to us through our Contact Us page.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your privacy.

If you have any questions or concerns about this Privacy Policy, please do not hesitate to contact us. We are happy to help.

Your Rights Under GDPR (European Economic Area Users)

If you are a resident of the European Economic Area (EEA), the United Kingdom or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR) regarding the personal data we hold about you. Scroll Pakistan respects these rights and will respond to any verified request within thirty (30) calendar days of receipt.

Your GDPR Rights Include:

Right of access, You may request a copy of the personal data we hold about you, including how it is processed and shared with third parties such as Google AdSense and analytics providers.
Right to rectification, You may ask us to correct any inaccurate or incomplete personal data we hold about you.
Right to erasure (right to be forgotten), You may request that we delete personal data we hold about you, subject to legal retention requirements.
Right to restrict processing, You may ask us to limit how we use your personal data in specific circumstances.
Right to data portability, You may request a copy of your personal data in a structured, commonly used, machine-readable format.
Right to object, You may object to certain processing activities, including direct marketing and processing based on legitimate interests.
Right to withdraw consent, Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Right to lodge a complaint, You may file a complaint with your local data protection authority if you believe your rights have been infringed.

To exercise any of these GDPR rights, contact us through the form on our Contact Us page. We will verify your identity before responding and aim to fulfil all valid requests within thirty (30) days. There is no charge for the first request in any twelve-month period.

Your Rights Under CCPA (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Scroll Pakistan honors these rights and will respond to any verifiable consumer request within forty-five (45) calendar days, with a one-time extension of up to forty-five additional days when reasonably necessary.

Your CCPA Rights Include:

Right to know, You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to delete, You may request deletion of personal information we have collected from you, subject to certain legal exceptions.
Right to correct, You may request that we correct inaccurate personal information we hold about you.
Right to opt-out of sale or sharing, Scroll Pakistan does not sell personal information for monetary consideration. However, certain advertising cookies (including those used by Google AdSense) may constitute “sharing” under CCPA. You may opt out at any time via the methods described below.
Right to limit use of sensitive personal information, You may direct us to limit the use of any sensitive personal information collected about you.
Right to non-discrimination, We will not deny services, charge different prices, or provide a different quality of service if you exercise any CCPA right.
Right to use an authorized agent, You may designate an authorized agent to make a request on your behalf, with proper written authorization.

To exercise any CCPA right, submit a verifiable request through our Contact Us form. We will confirm receipt within ten (10) business days and provide a substantive response within forty-five (45) days.

Cookies and Advertising Opt-Out

Scroll Pakistan uses cookies and similar tracking technologies to operate the site, measure traffic, and serve relevant advertising through Google AdSense and other approved third-party advertising partners. You can manage or opt out of personalized advertising at any time through the following independent industry tools:

Google Ads Settings, Manage personalised ads served by Google: adssettings.google.com
Digital Advertising Alliance (US opt-out), optout.aboutads.info
European Interactive Digital Advertising Alliance (EU opt-out), youronlinechoices.com
Network Advertising Initiative, networkadvertising.org/choices

You may also disable or delete cookies directly through your browser settings. Doing so will not prevent you from using the site, but may reduce the relevance of the advertising you see.

Contacting Us About Privacy

If you have questions about this Privacy Policy, our data practices, or your rights under GDPR, CCPA or any other applicable privacy law, please reach out via our Contact Us page. Our editorial and operations team is based in Lahore, Pakistan, and we will respond as quickly as possible, typically within five (5) business days for general enquiries and within the statutory timeframes for formal data-subject requests.