realme, the world’s fastest-growing smartphone brand, made a powerful statement at Mobile World Congress 2025 (MWC 2025) with the unveiling of its bold three-year strategic roadmap. The brand aims to double its global user base while strengthening its presence in the mid-to-high-end smartphone market, signaling a new era of growth fueled by AI, performance-driven devices, and design innovation.
Chase Xu, Vice President and CMO of realme, highlighted the brand’s vision:
“As realme embarks on this new era, our strategy focuses on user-driven innovation, empowering the younger generation, and delivering extraordinary technology that consistently exceeds expectations.”
One of the biggest highlights of MWC 2025 was realme’s groundbreaking Interchangeable-Lens Concept, a prototype that pushes the boundaries of mobile photography. Featuring a 1-inch customized Sony sensor and a proprietary lens mount system, the concept device allows users to attach DSLR lenses directly to their smartphones. With pro-level 73mm portrait and 234mm telephoto lenses, it delivers stunning clarity, creamy bokeh, and lossless 10x zoom—bringing DSLR-grade photography into the palm of your hand. While still a prototype, this innovation underlines realme’s commitment to tackling long-standing challenges in smartphone imaging.
In addition to hardware, realme is also betting big on AI integration. Through its NEXT AI initiative, the brand announced its ambition to ship 100 million AI-powered smartphones globally within three years. AI will enhance everything from imaging to efficiency and gaming. At the event, realme showcased futuristic tools like AI Voice Retoucher, which allows users to edit photos simply by giving voice commands, and AI Video Eraser, capable of removing unwanted objects from videos with a single tap.
The brand’s three major product lines were also redefined at MWC 2025. The GT Series was positioned as the “Next-Level Performance Flagship with AI,” offering cutting-edge performance and gaming capabilities. The Number Series was presented as the new “Mid-range Benchmark,” balancing performance and powerful cameras, while the C Series was reinforced as “Better Tech for Youth,” focusing on durability and affordability. Together, these lineups promise a holistic strategy that caters to a wide spectrum of young global users.
Gaming was another major focus for realme at the event. The company announced upcoming partnerships with top global gaming studios, aiming to revolutionize mobile esports with ultra-smooth visuals, low-latency connectivity, and immersive experiences. Fans can also expect exclusive co-branded devices, esports events, and gaming-centric features that elevate the smartphone into a true entertainment powerhouse.
Adding to the excitement, realme unveiled the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. With features like a periscope telephoto camera, 120X SuperZoom, AI Ultra Clarity 2.0, and the revolutionary MagicGlow Triple Flash for night portraits, the 14 Pro Series is designed to bring flagship-grade technology to the mid-range market. Powered by the Snapdragon 7s Gen 3 and Dimensity 7300 chipsets, both models feature massive 6,000mAh Titan graphite batteries, ensuring all-day power for work, gaming, and entertainment.
From pioneering DSLR-grade mobile photography to spearheading AI-driven innovation and delivering flagship experiences at mid-range prices, realme has set the tone for the future of smartphones. With its ambitious three-year plan and bold announcements at MWC 2025, the brand has once again proven that it understands the aspirations of young users worldwide—making technology not just powerful, but also fun, stylish, and accessible.
