Pakistan’s enduring love for “Daala culture” the nickname for rugged pickups and SUVs remains as strong as ever, with Toyota Hilux and Fortuner models continuing to dominate sales.
In just the past month, nearly 1,000 units of these vehicles were sold, underscoring the steady demand for powerful, durable vehicles despite ongoing economic challenges.
The Toyota Hilux, popularly known as the “Daala,” has long been a cultural icon in Pakistan, particularly in rural areas and off-road regions. Its sturdy build, high ground clearance, and ability to tackle rough terrain make it the go-to choice for those who need a combination of utility and road presence.
Meanwhile, the Toyota Fortuner has cemented its position in the premium SUV category. Offering luxury, advanced features, and robust performance, it appeals to buyers seeking both comfort and power.
Industry experts say these sales figures highlight the resilience of Pakistan’s auto sector. Even when broader economic conditions are under pressure, brands with strong reputations and loyal customer bases continue to thrive.
For many Pakistanis, owning a reliable and stylish vehicle remains a key priority and Toyota’s Hilux and Fortuner continue to top that list, proving that the “Daala culture” isn’t going away anytime soon.
