Lahore, Pakistan-Infinix has announced a humanitarian initiative to support communities devastated by the recent floods in Pakistan. Staying true to its philosophy of “Asli Wala Bhai”-the belief that true brotherhood is proven in times of adversity the brand has pledged to donate PKR 1,000 from every HOT 60 Series purchase towards flood relief and recovery efforts.
The catastrophic floods have displaced thousands, damaging homes and livelihoods across the province. Infinix’s initiative aims to provide both immediate relief and long-term support, helping affected families rebuild with dignity and resilience.
Simon Feng, CEO of Infinix Pakistan, said:
“Natural calamities often leave communities facing unimaginable challenges. We believe it is our responsibility to stand with our brothers and sisters. Through the HOT 60 Series initiative, we hope to ease their struggle and enable them to move forward with strength.”
Celebrated nationwide for its innovation, durability, and advanced features, the HOT 60 Series is now more than just a smartphone it is a means for customers to contribute directly to the recovery of flood-affected communities.
This initiative reinforces Infinix’s vision of being more than a technology brand. By merging innovation with compassion, Infinix continues to strengthen its bond with the people of Pakistan, living up to its promise of being an asli wala bhai in every sense.
